Igniting Demand. One Spark at a Time.

Smart, scalable, and measurable demand generation and ABM strategies to fuel revenue growth.

At Demand Sparks, we work with B2B brands to build strategies that do more than attract leads—they ignite opportunity. From new product launches to funnel fixes, we help teams drive pipeline, revenue, and results that matter.

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We don’t chase leads. We spark revenue.

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We don’t chase leads. We spark revenue. *

At Demand Sparks, we help B2B brands fuel growth with precision demand generation and account-based marketing strategies that connect marketing and sales around shared revenue goals. Founded by Sonja Gray, a global demand gen leader with over a decade of experience driving $100M+ pipelines and scalable ABM programs, we bring strategy, execution, and tech-powered marketing together to deliver real business outcomes.

We collaborate with teams at every stage of maturity—from building your first funnel to overhauling underperforming programs. Every engagement is focused on alignment, efficiency, and impact.

What We Do: Campaigns that convert. Strategy that scales.

A symbolic image of sparking a fire with flint—representing the ignition point of a powerful go-to-market strategy.

New product. New audience. New growth path.

Whether you're entering a new market, launching a product, or overhauling your positioning, we build go-to-market strategies that unify teams and accelerate traction.

We bring clarity, speed, and alignment—so your launch doesn’t just go live, it lands.

What we help with:

  • Messaging and positioning

  • Ideal customer profile (ICP) refinement

  • Cross-functional GTM planning

  • Launch campaigns and enablement

Go-To-Market Strategies

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Campaigns that convert. Funnels that don’t leak.

We build full-funnel programs that use paid media, SEO, email, content, and social to engage buyers where they are—and keep them moving.

From segmentation to scoring and nurture strategies, we make sure your funnel works as hard as you do. With smart automation and performance insights baked in, we help you do more with less—and scale what works.

AI-enhanced, human-led: We use tools like Jasper and ChatGPT to move faster, and tap into AI-powered platforms like HubSpot, Marketo, and Eloqua to streamline and optimize every stage of the journey.

Demand Generation + Funnel Optimization

Blazing campfire showing how a spark can scale into larger ABM strategies

ABM Strategy & Execution

Precision plays for the accounts that matter.

From 1:1 enterprise motions to scaled ABM programs, we help you identify the right accounts, personalize outreach, and coordinate marketing and sales to close high-value deals.

With platforms like Demandbase and 6Sense, we surface real intent and signal data—so you can focus your energy where it counts.

What you get:

  • ABM strategy and program design

  • Account selection and tiering

  • Personalized campaign execution

  • Sales enablement and orchestration

People holding sparklers together at night, creating a bright, festive atmosphere, symbolizing how no two industries are alike.

Who We Work With

From Fortune 500s to fast-growing start-ups, our clients all have one thing in common: they’re ready to grow.

We partner with:

  • In-house marketing teams looking to scale their programs

  • Sales and marketing leaders who need stronger alignment

  • Startups launching ABM or demand gen for the first time

  • Large enterprises seeking more agility, efficiency, or support

Industries include:

  • Tech

  • Healthcare

  • Logistics/ Supply Chain

  • Manufacturing

  • Financial services

  • Professional services

Let's Discuss Your Challenges

Why Demand Sparks

We combine:

  • Strategic leadership with hands-on execution

  • Deep platform knowledge (HubSpot, Eloqua, Marketo, Demandbase, Salesforce, Oracle CX)

  • A collaborative, flexible style that integrates with your team

  • Proven results: from zero to 832 digital leads in one year, $70M+ in revenue growth, and a 2X increase in MQL-to-SQL conversion rates

Person sitting by a campfire under a starry sky with the Milky Way visible, surrounded by trees and mountains showing how fire can fuel inspiration.

Because revenue isn’t just a result- it’s the fire that fuels everything we do.

Sonja Gray, Demand Generation and Account-Based Marketing Leader with over 10 years of experience.

Meet the Founder

  • Marketing Leader. Growth Strategist. Revenue Accelerator.

    Sonja Gray is a demand generation and ABM leader with a proven record of building high-performing programs that drive pipeline, align sales and marketing, and fuel real business results. With over a decade of experience spanning Fortune 500 giants and high-growth startups, she brings both strategic vision and executional excellence to every engagement.

    She’s led teams, launched departments, and owned global campaigns—generating over $125M in pipeline and $70M in revenue in just the past two years. Whether building demand engines from scratch or optimizing existing programs, Sonja knows how to turn marketing into a growth engine.

  • B2B growth marketing is her playground.

    • Multi-channel demand generation

    • Account-based marketing (1:1, 1:few, 1:many)

    • GTM strategy + campaign orchestration

    • Marketing automation (Eloqua, Marketo, HubSpot)

    • ABM platforms (Demandbase, 6Sense)

    • AI-driven marketing (ChatGPT, Jasper, platform-native AI)

    • Revenue analytics & funnel optimization

    • Cross-functional team leadership

    • Global marketing execution

    • Change management & scaling operations

  • Always learning. Always leveling up.

    • B.S. in Business Administration, Marketing – University of Tennessee

    • Artificial Intelligence in Marketing Certification – University of Virginia

    • Momentum ITSMA ABM Certified

    • Demandbase ABM Certifications (Advanced + Foundations)

    • HubSpot Certifications – Inbound, Sales, Content, Email, Automation

    • Eloqua, Marketo & Salesforce Proficient

    • Google Analytics Certified

  • When she’s not driving pipeline, Sonja is soaking up life in Northwest Arkansas—bird watching, hiking the trails with her dogs, or boating on the lake with her family. She’s a kitchen experimenter, always testing new recipes, and believes a great book paired with a bold cabernet is one of life’s perfect combos.

Let's Chat

Let’s spark something together.

Let’s talk about how we can turn your demand gen challenges into measurable wins.